The Build Log

Thoughts on AI, digital tools, and building things that work.

March 25, 2026·5 min read

Asheville's Digital Rebuild: What Helene Exposed and What Comes Next

Hurricane Helene didn't just destroy roads and bridges in Western North Carolina. It ripped open every digital gap the region had been ignoring — and the rebuild is rewriting the rules for businesses and local governments alike.

AshevilleHurricane Helenedigital infrastructurelocal governmentsmall businessADA compliancebroadband

March 24, 2026·5 min read

Custom Micro Software: Small Tools That Replace Big Problems

Most businesses have a process held together by spreadsheets and someone's memory. Here's why custom micro software beats bloated SaaS every time.

custom toolssmall businessautomationsoftwareAI

March 23, 2026·5 min read

Stop Drowning in Data: The Only 5 Website Metrics That Actually Matter

Google Analytics gives you hundreds of metrics. Most are noise. Here are the five that actually move the needle for small businesses, nonprofits, and local governments.

analyticssmall businessnonprofitsGoogle Analyticsdata

March 16, 2026·5 min read

Your Website Isn't Working As Hard As You Are

Most small business websites are digital brochures. Here's what separates a site that looks nice from one that actually generates leads, books clients, and works while you sleep.

websitessmall businesslead generationSEO